Asahi Exhibition (2010)
Exhibition: Little Lonsdale St,
"The intention of Silver + Black is to provide a space that showcases Asahi's core values of quality, premium, style and choice with like minded artists and collaborators."
McBride Charles Ryan was invited this year to participate in Asahi's Silver + Black exhibition, put together by Urchin Associates. MCR participated in the Karakuchi part of the project, where we were to interpret the characters featured on the Asahi Super Dry Bottle.
Our object was a three dimensional interpretation of the characters using a 3D digital modelling program. This program is used on many of our projects to manipulate form. We extruded the form and played with it until we thought it was a visually rich and tangible interpretation of the characters form. The characters shape is revealed from a number of angles of the object. Whilst one object (Kuchi) pays homage to the Asahi brand in colour and material, it distorts its nature through form. The other object (Kara) employs manga (Japanese cartoons) to add colour, imagery and text alluding to McBride Charles Ryan ongoing interest in colour, form, and meaning.